Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
He is a cutie. And so well dressed. It is wonderful when children are in a household where their parents read a lot.
Thank you, Tracy. He’s been read to since he was an infant. Family reads to him all the time. His grandfather made him a bookshelf, and before he was born, shower gifts included lots of books.
And I thought my niece and nephew took to reading quickly. I’m very impressed.
That’s great that your niece and nephew are readers, Mark. It’s never too early to start them out right.
What a sweet little guy!
He is, Kim! Thank you, although it has nothing to do with me. I am a book distributor, though.
Happy to see he’s reading a library book!
His grandmother regularly picks up library books to read to him, and he starts library storytime next week, Cindy. All the great nieces and nephews love the library!
What a great endorsement! Fabulous!
Isn’t it fun, Mary?
My kinda guy!!!
He’s obviously enjoying the book, Kaye.
I love it!
I have several “reading ” t-shirts and someday I can see him with one. perhaps:
“A Day Without Reading Is Like…
Just Kidding – I Have No Idea”
And, that’s true, Jeff! I have that tee shirt, too.