Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
That sounds like fun! Have a wonderful holiday.
Thank you, Ellen! Merry Christmas!
Nooo!!!The dreaded “S” word has struck here. Yes, I woke up to find the cars (at least) covered with snow, and with the temperatures in the low 30s today and Monday and the twenties tomorrow, we’ll have it for a few days at least, until the pre-Christmas warm up. Good thing we planned for this, with enough food to stay inside for the next three days. And good thing it is just a small amount.
Let’s hope this is the last cold/snow spell until after January 3.
Have a good weekend.
Good morning, Jeff! I know exactly what you mean. We have that dreaded “S” word covering my car, too. But, I usually only go out and start it and make sure it starts. I’m with you. Hope that you don’t get anymore until after you leave for Florida.
Lesa, thankfully, even though it is only 31 degrees here, the sun was warm enough that it melted the snow off the car and I didn’t have to go out to brush it off. That’s the amount of snow I can deal with.
You’re right. That’s about it. We drove in snow today, but it was those big flowery snowflakes that don’t stick, so it was okay.
Lesa, glad you have been having a fun week with your Mom and other family. Wishing all of you a very Merry Christmas and Happy New Year! Just think of all the fun books we’ll read in 2025 – can’t wait!!
Merry Christmas, Kay, and Happy New Year! Oh, yes! I’ve already read some good January releases, so I know there are some good books coming out in 2025. Enjoy, and hugs!
Have fun.
The S word here is either SEVERE or SLEET. No snow or sleet is predicted, but storms are predicted for Tuesday and Thursday and some of those suckers may be strong or marginally severe. Bah, humbug!
Bah, humbug is right, Kevin. I hope those storms and nasty weather misses you!