Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Always glad to help. Travel safe.
I keep hearing Willie Nelson in my head now. Or maybe it’s Alan (Blind Owl) Wilson. Either way, have a safe trip home.
Have a happy holiday, everyone. It’s a four-day weekend in Switzerland and, at least today, the sun is shining and we can sit on our balcony in a warm jacket, so I’m going to enjoy it. My 89-year-old mother-in-law will join my husband, me, and our son for dinner tomorrow night. Otherwise, reading and a few nice walks.
Kim, so good to hear that you have 89 year old mother-in-law.
Carol, she’s a wonder! She’s a widow, living in her house in the village near where she grew up, and she does everything for herself–shopping, cooking, light gardening. She has a pacemaker and some arthritis, but otherwise she’s healthy and sharp as a tack.
So glad that you are having times of enjoyment, Lesa!!!
Thank you, Carol.
Thank you, everyone! Kim, isn’t it wonderful how women like your mother-in-law and my mother are so independent? When people ask how my mother is doing, I always say better than I am. And, now that I’m home, I’m reading!